In his latest blog article Steve Blank talks about corporate innovation. On the corporate level, he describes three different innovation challenges: further developing your core business, extend your core business, disrupt your core business. Each of those need a different way of thinking, procedures, and incentives.

This is very much in line with my critique of Marty Cagan’ article product fail. In there I argued that you have to continue making plans, yet you have to adopt to the horizon you are looking at.

Steve Blank does a nice job in linking those three horizons to tools and thinking of product management. In fact, I believe that corporate investment decisions and the development of a product have similar patterns. The three horizons apply to both.

Link to article: Lean Innovation Management – Making Corporate Innovation Work