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Lean Innovation Management – Making Corporate Innovation Work from Steve Blank (link share)

Lean Innovation Management – Making Corporate Innovation Work from Steve Blank (link share)

27. June 2015 By Timm Richter

In his latest blog article Steve Blank talks about corporate innovation. On the corporate level, he describes three different innovation challenges: further developing your core business, extend your core business, disrupt your core business. Each of those need a different way of thinking, procedures, and incentives.

This is very much in line with my critique of Marty Cagan’ article product fail. In there I argued that you have to continue making plans, yet you have to adopt to the horizon you are looking at.

Steve Blank does a nice job in linking those three horizons to tools and thinking of product management. In fact, I believe that corporate investment decisions and the development of a product have similar patterns. The three horizons apply to both.

Link to article: Lean Innovation Management – Making Corporate Innovation Work

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