Rich Mironov wrote a refreshing article where business thinking and product management meet: in portfolio thinking.
This is yet another view on starting points for product management. You find two other views I discussed here and here.
Rich Mironov’s article triggered the following insights for me:
- Overcome the divide of business and product: you need both and they can work together well. A fresh combination of number driven market analysis and get-out-of-the building user research is powerful. Use all available sources to better understand the context for your business/product decisions.
- Strategy means making choices. Many times, there is no right or wrong, but a statement on how you want the future to evolve. A strategy is set of decisions that form a framework for further decision making. It is worthwhile to think upfront about how you can move the odds in your favor to be successful. If you do not think strategically upfront, your resource allocation decisions become your implicit strategy.
- Tools and frameworks are mean towards an end – be adaptive in finding the ones that help you in your specific situation. Stay intellectually independent, avoid ideology.
Read for yourself – link to article: Portfolio thinking: a platform example
