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The New Design Leader Emphasizes Leadership by Jared Spool

30. July 2015 By Timm Richter

In his article, Jared Spool talks about postheroic leadership in UX. Rather than being the design guru coming up with brilliant ideas saving the world, the leadership he describes is about second order effects. How can we lead such that the design capacity and outcomes of individuals and the organization are increased?

His examples contain the elements of the executive’s trinity:

  • Directing: formulate design intent through guiding design principles as north star; create a shared understanding to explain the WHY
  • Managing: embed designers into product teams
  • Leading: teaching teams to apply user research; let teams take ownership for design

Link: The New Design Leader Emphasizes Leadership

 

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